Reverse Communication

Reverse Communication

From Rhod:

As the weeks and months roll on I, like my business partners, find it harder and harder to come up with blog topics that we think would interest our readers. This week is no exception. Luckily for me I have a good friend (who shall remain nameless – you know who you are) forwarded a “Ted Talk” to me. Simon Sinek talks about what makes you and your company successful and why “the cause” is so much more potently powerful than the pursuit of a “result” which can be described as fame or fortune or both. Typically, in the business world we communicate through three phases – the what, the how and the why.  Every organization knows what they do and how they do it, but very few organizations know “why” they do what they do – profit not being the why. Profit is a result not a purpose. When we communicate we go from the clearest thing to the fuzziest thing so typical interactions start with the “what” then move to the “how” and finish with the “why” which for most is unclear. When we talk about entering into transactions with our heart or our gut, know that it has nothing to do with either. Our primal brain (the limbic system) is what makes things “feel right”. Biology, not psychology controls behavior. It is therefore the “why” that inspires people to work through blood sweat and tears to achieve success. Trust, sacrifice and loyalty are all computed in the limbic system of the brain. It is the “cause” that drives people to action. Successful people and enterprises (I’m talking about the ones that have had an impact on history) start their line of communication and have been successful by chasing the “why” first, then followed by the “how”, followed by the “what” – which is the reverse of the normal progression of conversation. This got me thinking about my company and our “cause”.

The “mission statement” on our website states this:

“Our Mission at Rogue Consulting Group LLC is to strengthen Corporation’s and Individual’s ability to become better leaders, teammates, corporate citizens and family members. We believe that the best learning occurs through hands-on experiences that are conducted in real life situations. We have each been tested in real life through a variety of adverse experiences and want to bring that knowledge, experience, and humility to a wider audience.”

We wrote that nearly 3 years ago.  To this day, we are all just as passionate as we always have been about the development of any human being or groups we have the fortune of coming into contact with. I really do feel that we are wholly invested in the “why” over the “what” and the “how”. We don’t have any ideas of grandeur, but the realm of possibility when you refer to human interaction is limitless. A word, a phrase, or an action in the right place, at the right time, for the right reason, has tremendous power.

Whether you are looking for leadership/team development courses, or you want us to help cement the foundation of your “why” to your friends /colleagues/employees, then please don’t hesitate to contact us.

The “why” not only relates to your company’s success; it relates to all aspects of your life. Don’t set goals that comply to other people’s yardsticks. The only measure of who you are and what you are capable of is set by the limitations you place on yourself. The choices you make should be centered on the cause and not the end result. When you do this, success is the only outcome – failure does not exist. We can help that process by facilitating experiences through many of the challenging courses we offer. Check them out at

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